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When you think about the perfect breakfast burrito, it’s got the perfect balance of crispy, fresh tortilla, warm egg, gooey cheese, and spicy salsa, at least in my book. As I enjoyed one this morning, it made me think about how marketing, if done correctly, has a similar balance among all the compo Read More

n marketing, “personalization” is a big buzzword right now. But it’s always been important. Just look at Ogilvy on Advertising and you’ll find the legendary ad man championing its effectiveness more than 30 years ago. Read More

If you're in college, dreaming of starting a business, these 10 tips will take you from your studies to entrepreneurship. Read More

Breaking news is when Mother Nature attacks or the President of the United States has an announcement to make, not another company importing and rebranding tech from cheap manufacturing plants overseas I could Google myself. Read More

Working with your spouse or life partner can have its challenges, but there are ways to succeed together. Read More

This week, Nellie Akalp is talking about establishing yourself as a thought leader, how to get people to return your calls, and what freelancers need to know about liability. Enjoy! Read More

Your kids are Snapchatting, ‘Gramming, and Tweeting like pros, so you’re considering letting them help your business with its social media marketing endeavors.

Good idea or classic #fail? Read More

From amplifying your brand’s voice to ranking higher in search engines, press releases are one of the most essential public relations tools you can use. Read More

You've got several options when it comes to raising funds for your startup. Read on to figure out which is right for your biz. Read More

As of September 30th, there will only be about 90 days left in the year and Q4 will be a reality. Prep for the fourth quarter now by building out your marketing strategy for the holiday season. Read More