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Smartphones are everywhere. Sixty-four percent of American adults own one, and that doesn’t even include the staggering number of American teens carrying them in their pockets. This has ushered in the era of mobile marketing. Read More

Marketing a local business is not necessarily the same as marketing a nationwide or online business. But that doesn’t mean that online tools like social media and search marketing aren’t necessary. ReachLocal knows the power that these online marketing tools can have for local businesses. Read More

You don’t need much money to start a business. In fact, with just $100 you can start a number of service businesses from pet sitting to tutoring. Read More

Etsy went public recently. The popular website for buying and selling arts and crafts has made a huge impact on the market. Still, the IPO met with some skepticism when first announced, with key concerns stemming from Etsy’s unprofitable growth. Read More

There are many challenges to starting and operating a daycare center, as well as many rewards besides just financial. Working with children can be fulfilling and inspiring in and of itself. Be sure to ask yourself these questions, and get the answers, before you begin your daycare business. Read More

You may have noticed a new Facebook Ads Relevance Score has been added for advertisers to help improve their algorithm and be more transparent with those advertising on Facebook. Read More

Water is a part of our lives in many ways that we often don’t think about. The relationship with water runs deep with Finlandia vodka. To support pure water efforts, grab your smartphone and raise a glass. For your help spreading the pure water message Finlandia will donate a dollar to one of our p Read More

Pay at small businesses has been largely flat for the last 25 years. Don’t think that means workers aren’t deserving of raises. They’re working harder now than they were nearly a quarter century ago. So why isn’t the rise in productivity translating into raises for workers? Read More

Prospects turn to search engines these days when looking to find products, services, and businesses that can meet their needs. Here are five local search tactics that demand your attention today if you are a local-oriented business. Read More

Tushar Makhija, Vice President of Business Development for customer support/engagement platform provider Helpshift shares with us how offering customer support assistance right from within your mobile app can craft the kind of experiences that create loyal customers. Read More