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Halloween is a fun time of year . . . and the onset of the official fall/winter holiday season. A lot of small businesses do market for the Halloween season . . . gift shops, flower shops, and bakeries are a great example of businesses that typically do well on this holiday . . . but there are many Read More

A recent study by professors at Brown University and the University of Colorado-Boulder found that consumers widely differ when it comes to how they approach buying a product. Some people require a lot of information, and prefer details — and others make more of an intuitive decision. The interesti Read More

The Independent Workforce Index announced that “independent work continues to be a sustainable, financially rewarding and personally fulfilling career choice for a growing number of Americans.” The study by MBO Partners, whose services make it easy for independent consultants, revealed that indepen Read More

Many small business owners know that protecting their intellectual/creative property is important, but they don’t know how to do it. Fortunately — in this day and age, there is Google . . . which enables the possibility of real-time, bottomless research . . . and LegalZoom — a company that makes it Read More

Jenna Sue Designs is a Jacksonville-based business that creates art prints and sells them online via Etsy. Jenna started her own business after deciding that the 9-5 life was not for her — she wanted to do her own thing. Her evolution from a job-holder to small business owner appears seamless — but Read More

The Web.com social media team is looking for small business owners in the Jacksonville, Florida, area to submit their success stories. We are particularly looking for businesses that have experienced success using online marketing and technology to advance their business. A selection of the stories Read More

Along with research findings from digital intelligence firm Compete, you'll get tips on tweaking your marketing offers to engage more effectively, selecting an advertising option based on your business goals, and building your community by sharing your expertise. Read More

There are many different ways to convey the essence of your brand with a logo. One is through an image, or an icon. Some of these are literal, some abstract . . . but designed to convey who you are, what you do in a single mark. In today’s blog, am going to take a look at some of the great icon or Read More

You know those logos that are so simple, but say it all. There are heaps of them around. We’re gonna take a look at some of the greats this week and examine how these logos express the essence of branding for each of these companies. Read More

With Black Friday, Small Business Saturday, and Cyber Monday fast approaching, it’s the perfect time to fine-tune your strategy for generating customers during the holiday shopping season. So whether you’re launching a mobile-friendly version of your website, setting up a cart or kiosk at the local Read More