BizSugar.com › User › zimana › Upcoming

Chatbots have taken center stage recently. AI-based opportunities in the latest consumer-facing devices have sparked developer interest. Amazon has led the charge for IoT-influenced consumer goods – its latest device, Echo Show, expands the Alexa AI platform to include video requests, even from Go Read More

A review of Google's new analytics platform, Chatbase, for chatbot performance measurement.

More than ten years ago, the marketing world grew accustomed to Google Analytics, the measurement solution soon becoming as ubiquitous as websites. With chatbots growing in use among brands today, Google Read More

A post on Google's transformation into serverless tech services....explains the basics behind serviceless technology.

The interest in serverless comes from a paradigm shift in client-server computing architecture. Computer terminals connected to a server was once -- and in a basic sense, still i Read More

Ford's data announcement at CES and Volkswagen's emission-gate issue highlight two things automakers must leverage in an IoT world: data and trust Read More

Pierre DeBois is the founder of Gary, Ind.-based Zimana, a small business digital analytics consultancy. His goal is to help companies optimize their campaigns and operations through a strategic commi Read More

Graph database Neo4j leads a number of open source tools that provide analytics and data management for marketers who need tech but do not have a technical background. Read More

Ferrari is among the high-end brands leading the charge in blending virtual reality into a better customer experience. Read More

A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies Read More

Learn how to use Google Analytics to interpret which traffic should be strengthen towards your website or app. Examining referral traffic can lead to plenty of ideas. Read More

Understanding the cause for a spike can make a difference in appreciating a change from a referral source, or from a technical glitch in the analytics reporting. Read for 5 tips on how to best approach the data spike. Read More