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Considering behavior analytics using video cameras in your store? You may want to read the All Analytics Point/Counterpoint to understand privacy concerns customers can have. Read More

Need to keep a fanpage secure? Here are a few tips for managing a fanpage crisis, should your page become compromised Read More

Groupon created an interesting experiment by combining its coupon service with an auto purchase.  Working with Lafontaine Cadillac-Buick-GMC, Groupon offered consumers the opportunity to purchase a $500 rebate towards a vehicle purchase. Read More

New on Google Plus for business - analytics capability planned for business specific Google Plus profiles. Read More

Non-profit organizations understandably are charged with wonderful missions.  This post examines the ways na analytics solution can help an organization justify its mission - from initial visits to determining how to energy its volunteer base. The use of conversions along with social media measure Read More

This post explains how to create a dashboard to better measure your web analytics data and make effective business decisions. Read More

Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. This post talks about how keywords are processed differently in Facebook Ads vs Google Adwords. Marketers have to consider paid search differently in the two segments. Read More

Web analytics coding for marketing across two or more websites under the same owner. Modifying the web analytics code permits a better assessment of customers across shared websites Read More

This article provides data that supports that online activity affects offline activity. So an online review of your site correlates to your offline sales. Read More

This is about viewing magazines on the iPad. Articles focuses on Car and Driver and the challenges of viewing/measuring article content in a tablet, when tags were originally designed for a whole HTML page, not portions of it. Read More