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Facebook has certainly become the king of the Internet, with reportedly 400 million users, averaging several hours a day of usage. The potential exposure can be a business owner’s dream. But how can businesses know that it is leading to effective results?

With some understanding of the analytics available, business owners can translate their Facebook goals into metrics they can use to market their products and services. Read More

Every year Edelman releases its Trust Barometer report (Executive Summary) to measure consumer confidence in business and, if we're taking a cue from Chris Read More

This article is on Popular Science's development of a digital magazine. A digital magazine will change the landscape for advertising -- marketers will be able to offer ads with further product details than a paper ad, while readers will be able to buy content by the article as well as a whole issue. Read More

This is a short post on a new kind of interactive display retailers will soon use with mobile purchasing. The displays will increase the need for better integration of offline/online consumer experience, as well as improvement of analytic measurement tools. Read More

This book covers the impact of We Shall Overcome not only in the civil rights movement but in other social movements of the 1950s, 1960s, and 1970s as well. Read More