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As a direct response copywriter, clients often get puzzled when I tell them:

"I'm not writing your copy for you unless you let to change your overall marketing strategy."

What I mean is that, whilst your sales copy is very important, it's useless if your overall marketing strategy sucks.

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Having a business mentor is a proven way of growing your business - as long as you find a good mentor.

And that's the thing...

There's a ton of bad business mentors about these days. Thing is, in today's "internet age", anyone can pose as an online mentor and get people believing them. And th Read More

Tom Andrews shows you how you can improve your copywriting with a lesson from the dating world.

When it comes to dating, looks matter. Well, at least initially. And it's the same with your sales copy. Your copy has to look inviting for people to read.

If it's not, you have already lost the sa Read More

The AIDA formula is one of the most powerful formulas in copywriting. It stands for:

Attention; Interest; Desire; Action.

Basically, your sales copy needs to take your ideal prospect on a journey, from the moment they read your headline (attention), right through to the point they take action Read More