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It's important to be both believable and credible. However, don't get caught in the trap of searching of thinking you're not credible because you lack some training or degree. Customers want someone they believe and trust. Read More
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If you're selling, don't sell like this. This style of selling should have died a long time ago. Unfortunately, it's the easiest way to train new salespeople and get them started.
Learn from this horrible presentation on how to close more sales. Read More
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Using pain to help motivate your customer. When you find a wound, stick your finger in it and jiggle it around. Aggravate the wound so he understands his pain. Read More
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Joe Girard still holds the record for the World's Greatest Salesman, even though more than three decades have passed since his achievement. Why does he hold these records? Read More
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Free workbook on the 3 types of psychological resistance that stops your customers from buying. Multiple ways to overcome each type. Read More
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The 3 ways for any business to increase sales income. These include new and existing customers and how to maximize revenue. Read More
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Buyer resistance is something we all encounter. This is a great post on dealing with the skepticism many buyers have and how to work with it to get them to say "yes." Read More
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The second in a series on resistance and persuasion. Getting customers to buy without having to use pressure by reducing the resistance they experience. Read More
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Good information on the 3 types of psychological resistance buyers experience. It will help someone in sales or marketing deal with their customers and prospects better and make more sales. Read More
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Tips when running a marketing test. remember to test side-by-side and not at two (or more) different times. A test today will have different results than a test run last year or last month. Read More
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