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Lessons from a trip to Lagos. Branding always matters when a destination, a person, or a cause competes. Just like with businesses, products and services. Brands are cumulative mental impressions and serve as an edge to connect with the market. Strong brands make the choice easy, whether you are s Read More

Part 1 of a 3 part series. Tips on selecting clients, negotiating contracts, traveling internationally and executing smooth transactions. Read More

From time to time, businesses need to charge fees to cover costs. Next time you must charge your customers some fees, think about how you package it. This can make a big difference. Plus, more insight to pricing and why we pay what we do.
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10 steps that got me the #1 listing on Google, you can use these for your brand, too. The steps are easy to follow and low cost. Read More

It seems like with all this waiting, there should be some opportunities here, too. It’s likely your competition is not even thinking about this stuff, because they are waiting for other stuff. Use wait time as a chance to impress your customers.

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Is there anything you can do to improve the experience you deliver to your customers? Remember, the brand is what the customer thinks, feels and expects about the sum of all you do. This article gives examples of how to enhance your customer touchpoints.

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A grassroots viral marketing campaign with no advertising budget and no fancy marcom professionals raised money to save a life. These lessons can help you create a marketing success story. Read More

Seemingly in every business category today, more businesses are being commoditized by the sheer abundance of choices customers have. How competition-proof is your business right now?
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Four steps to take to amp up your business success rate. Useful tips for entrepreneurs and business people of all types Read More

A recent report on entrepreneurship by the Kauffman Foundation showed that people 55-64 years old experienced a large increase in business-creation rate Read More