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Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. Traditionally, you just worried about the quality of the sales transaction (price, speed, service), but the “customer experience” now includes ease of pr Read More

What if your Hotel had a captive audience you could speak to about anything, and they would listen?

They would literarily stop what they were doing, get excited, listen and respond to your Hotels content.

And the best part they would take dedicated actions every time you a Read More

This post offers social media monetization tips for Pinterest and apps like Pinterest, Facebook, Twitter, LinkedIn, and Instagram. Read More

How do you tell a good story? And most importantly, why should you, as a product manager, learn how to tell a good story?

Let me give a quick example. I recently finished watching a show on Netflix called What If. The protagonist, Lisa, is the founder of a medtech company, and she is trying to g Read More

How can artificial intelligence and automation transform HR? With the rise of AI tech, this article explores some of the changes we can expect to the way the HR process works. Read More

Most startups fail at their startup marketing strategy simply because...they don't have any. And yet - having a documented marketing strategy increases your marketing ROI by 84%! Find out how to create one and what tools to use to get the best results! Read More

The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage? Read More

Friends trust friends more than they trust you. Word of mouth marketing is your ticket to leveraging that for your company's benefit. Read More

Do you wish the Twitter rules for dummies was short and sweet like a tweet? Just the other day Twitter updated their rules to be easier for all to understand. Or, so they said.

I was very excited to see this as many people have been messaging me or emailing me about their Twitter suspension. The Read More

You run a small business. You can’t do it all yourself. You can’t bring every skillset you need onto your team. At some point or another, you need to outsource. Design, marketing, writing, translation, technology, consulting of all types…possibly, even HR and accounting. Read More