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The Chief Financial Officer (CFO) plays an essential role in a company. It’s the CFOs responsibility to ensure that the company’s finances are utilised properly and report this information to all of the major stakeholders. The business advisory services that a CFO offers to their company are invalu Read More

Your content strategy should also align with the overall design of your website and maintain a consistent brand image. This includes color choices, fonts, image styles and other rich media that you have decided to include in your websites’ design, look, and feel. Furthermore, your design should com Read More

With crowdfunding, it is now possible to put a business in front of a larger audience and understand its value while raising funds. And unlike before, you can easily turn your idea into a mainstream business. However, opening the doors to success is not that easy, especially if the right strategies Read More

It’s easier to start a digital marketing agency without funding than people might think. Here's how one entrepreneur did it—from bootstrapping, to useful tools, to how (and when) to hire employees.
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Understanding and utilizing Demand Generation can be a great strategy that you can use to generate interest in your product or services. Demand Generation is a mix of sales and marketing tactics and initiatives that are meant to help you develop and nurture long term relationships with customers an Read More

Guest contributor and author, Bruce Morton discusses The death of the “Boss” and how to become a great leader in the future workplace. Read More

In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate Read More

Metadata is data about data. Because data covers an endless source of information (via documents, images, video, spreadsheets, etc.), it’s a priority for IT. Least of all because metadata managements ensures that the database remains integral. Metadata lets people like you and me find relevant data Read More

When you have been on the startup firing line, you quickly learn that any insight from experts and entrepreneurs who have been there before you can make the difference between failure and success. Yet, many new entrepreneurs brazenly assume they are bulletproof, and march blindly into the fray. The Read More

When it comes to search engine-related tasks, here are some of the best SEO audit tools you can use to understand how well your website is performing on the search engines. Read More