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What does emotion have to do with creating loyal, enthusiastic customers? Everything. Here's a close look at what makes emotional marketing so powerful and how you can use emotional marketing to connect with more prospective customers, create more loyal customers, and increase sales.

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I often get a common question from my readers: What’s the best and easiest link building strategies that works like a charm in 2019 and beyond?

Although we’ve published so many articles around link building at Bloggers Passion, still there are a ton of people who struggle to find the right way t Read More

The question is this: is it more important (for legal reasons, perhaps) to be accurate, or is it more important for practical reasons that your readers understand? Sometimes, clarity is more accurate than accuracy. Read More

For any business, defining a target audience offers an immediate advantage in improving online visibility. Learn to define your business strategy. Read More

People tend to put their trust in big businesses over small companies. This is because people assume big companies generally have more resources and more experience and are therefore better equipped. As a small startup, it can be difficult competing with these larger companies – you may find no-one Read More

n my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process skills. In my view, this focus on the wrong skill set is the primary reason why over half of new businesses fail in the first five years, and o Read More

Entrepreneurs tend to make several of the same business mistakes, but what if you could avoid them? Find out how here.


If you’ve been thinking of starting a business, and that once you’re done with the legal formalities of the set up – everything will be smooth sailing, then you are in for a b Read More

The domino effect of bad things that can happen to your company if it isn’t legitimized is positively chilling, and many entrepreneurs may have no idea what horrors may await them if they do not take action.

Read on to find out what can happen to a small business that chooses not to in Read More

Price isn't always the deciding factor - use the right strategy because price matching could be a dangerous race to the bottom for your business.

Price matching is a common strategy used to help ensure that a business doesn’t lose a customer simply due to a lower price. There are a lot of things Read More

From the time we enter kindergarten to the time we retire from our careers, our lives revolve around the next “when I” statement. When I graduate from college, I’ll be able to do this. When I land this job, I’ll be able to do that. When I make six figures, then I will be happy. Read More