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So what are your options when it comes to successfully expressing your brand message on social media? There are two: the DIY approach and working with an outside professional. Here's a breakdown of pro vs. cons of hiring out your social media posting: Read More

Instagram has become the favorite social network of many -- and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram -- up 5% from the previous year. Compare that, for example, to 24% on Twitter. Read More

Locally owned businesses are the backbone of the economy. When they succeed, entire communities benefit. The challenge is getting your neighbors to bypass larger companies and do business with you instead. The way to accomplish this is by creating and executing an effective plan for promoting your Read More

No business is an island and entrepreneurs need to constantly be in touch with what is happening, not only in their immediate market, but where relevant, in associated markets as well Read More

Productivity tools can be the key to scaling a business and competing on a level playing field with bigger firms. But today's tools have to deliver more than productivity; they have to be accessible from wherever we happen to be. Here are 9 of the most powerful tools I recommend that will help you Read More

I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Read More

Success in today’s rapidly changing and highly competitive business environment requires a total alignment between the needs of each business function and the priorities of all team members. If you see signs of internal misalignment, such as too many meetings, overload of emails, or lack of engagem Read More

Social media is both a gift and a curse, and the only difference is in how you use it. Today I’m highlighting a few of the social media mistakes bloggers, marketers and other solopreneurs are still making, and how to put them right. Read More

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being Read More

Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer.

This infographic, created by Towergate Read More