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When scrutinized, many arguments justifying ROI specifically delivered by social media are dead in the water. Read More

Social Media sites like Twitter, Facebook and LinkedIn are perfect to network online. It’s constant networking every time you tweet or post a status update. Read More

Among other things, I carry out feasibility studies for start-up or developing businesses: sizing their markets, identifying important trends, doing competitive analysis and the like. Typically my projects are one-off and usually require between 3 and 10 days’ work. Read More

While it oftentimes comes down to finances and customer service, don’t be surprised if some clients are not taking a second look at how your salespeople are showing up dressed for important meetings. Read More

Having spoken to several people over the last week to gauge reactions there seems to be two main camps: (1) the ‘not another’ social network camp and (2) the ‘it has some great features and I love it already’ camp. Read More

More and more professional buyers are adopting a ‘fortress mindset’ in their approach to dealing with sellers. Read More

Two interesting questions arise: 1) is there something all women business owners need? and 2) what do they need the most? Read More

WordPRess blog post explaining how to create a newsletter that offers useful content and is easy to read. Read More

Before you consider taking action, it is best to talk it over with someone. It’s always a possibility that what may seem like bullying may in fact not be. For example changes within the organization can create stress on all levels (staff, supervisors, managers etc), and so stress may be causing som Read More

Define a goal and related funnel or path through to your website to assess the user experience and improve conversion rates for your website goal. Read More