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Branding a Product and Choosing a Name can be a complex undertaking. Not taking into account Culture and Language can have far-reaching consequences.

Will the discerning Israeli driver be able to reconcile with driving Nissan's new "COCKROACH?" Read More

Last night HE came for me. The BUSINESS GRIM-REAPER. Death himself!

He took me on a terrifying journey through the graveyard of failed businesses.

Frightening. Haunting. Other-Worldly. It's where seemingly good businesses go to die! Read More

This iconic, rugged, healthy Marketing figure brought billions upon billions in profits. He's considered one of the greatest Pitch-Men of all-time.

Yet many who portrayed him died of lung cancer.

A look at history, Marketing, Advertising and profits. And asking the question..."At what price Read More

Did you know that of the 220 deaths on Mount Everest most occur on the way down. That's right, in Business and in scaling the world's highest peak, getting to the top is oftentimes only half the battle.

A look at achieving success and maintaining it... Read More

A legendary luxury train making its way across Europe.

And MURDER!

A lesson in bringing literary creativity to business blogs. And making them fun to write and more fun to read! Read More

Sales is competition. Someone wins the business and everybody else loses. It’s a rough and tumble game. To win, you have to love a good fight. Read More

Roswell, New Mexico. July, 1947. A UFO crashes in flames. The corpses of "little green men" litter the surroundings. Yup, with their crazy technology, they manage to lose control and crash.

Business lessons on completing the crucial home-stretch without f$@*ing up! Read More

Social media sites like BizSugar.com and others are amazingly powerful tools helping to gain visibility for your business, product, service or topic. But first it is important to know the basics of being a good social media citizen. Here are 10 dos and don’ts to be sure you give your social media c Read More

How can you make others believe that they can make a difference? You can't.
Generally, I have a very high internal locus of control – I believe I can make pigeons in China eat less bread so that US food prices go down. But you can't make someone believe something. It took me almost two years to le Read More

A recent interview looking at blogging, social media and sales. How companies and individuals reps can use social media to be more effective at reaching and communicating with their client base. Read More