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A medical crisis is the most common event emergency but most organizers, planners and producers don’t have a plan. How do you protect your clients, attendees and organization? How do you handle medical emergencies at your events? Read More

FACT: Over 80% of meetings and events don't have any plan for handling emergencies. If you don’t have an Emergency Action Plan, your colleagues, attendees and organization are at risk. You owe it to them to take these basic steps now – before the worst case happens. Read More

To get key information sometimes you need to pick someone’s brain. For painless brain hacking use the “Tell Me Like I’m Stupid” strategy. Here's how you to hack inside information and have a better idea what to do with it. Read More

Successful marketing has a lot in common with gourmet cooking, Frisbee tossing and satisfying sex. They aren’t difficult – we just make them that way. If you dread marketing you aren’t doing it right. Here’s how to enjoy it and do it more often. Read More

All your results depend on key people making informed decisions and doing what you want them to do. Nothing happens if you overload them with too many confusing options. Too many choices destroy results. Here’s what you do to make people act. Read More

Where is the surprise twist in your marketing? How are your events remarkable and unforgettable? If your marketing, messaging and events don't stand out you might as well be invisible. If it’s not memorable it’s mediocre. Here’s how to stand out and get noticed. Read More

Your customers, clients and employees are confused and frustrated. Your messages and marketing are about as clear as mud. It’s time to clean up your act. Here are 4 effective ways to boost communication and maximize marketing. Read More

Look Out! If you think you are only as good as your last project, sale or event, you’re totally wrong! You are only as good as your NEXT project, sale or event! Customers don't care about what you've done - they only care about what you can do for them. Someone is stealing your business, ideas and Read More

Customers, dealers and franchisees are the toughest audiences of all. There is money on the line and they can smell BS from a mile away. You can’t use the same strategy, content or experiences you use with employees. Here’s how to communicate with them and get results. Read More

If your trade show goals are to build awareness and collect sales leads – stay home. All the smart companies will eat your lunch. Here’s what can you do to attract potential customers, earn their time and attention, and actually earn bucks at your next show. Read More