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Unless you’re on “Duck Dynasty,” the old “walks like a duck” theory of business is a terrible strategy. Remember, Ducks don’t soar. Here are new ways you, your company and your sales team can compete succeed and win. Read More

Pub or bar crawls are accepted parts of many events and meetings. A killer crawl will become a legend that’s remembered for years. Or it’s remembered as a major catastrophe that really sucked. Here’s how to plan a pub or bar crawl that will go down in history. Read More

How do you rate on the Freak Out Index? It’s good to be decisive and super-organized, but where’s the line? Here’s how you can control yourself and not go crazy at an event. Read More

You can have an amazing product, a laser-sharp presentation and the audience walks away pissed off instead of pleased. It happens more then we realize. Here are some of the most common errors you could be making – and important tips on how to turn things around. Read More

Creativity is one of our main products. We are only as good as THE NEXT GREAT IDEA. Here’s how to keep your creativity flowing and not just repeat yourself?
http://www.ideagroupatlanta.com/new-bold-creative-ideas-walk-wild-side/
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You could be limiting your success if you don’t know if your company is process-driven or event-driven? But don’t hyperventilate if you’re not sure. Here’s how to make your events into effective processes – and your processes into dynamic events. Read More

A successful event has to be more than a name, place and a date. Your event needs to be a brand that people trust and believe in. You don’t become a brand by slapping a logo on every available surface or person. Here’s how to turn your event into a brand. Read More

Video interviews and testimonials can be powerful tools to add credibility, authority and believability to an event or a website. But do them wrong and they can make you look very, very bad. Here’s how to make sure your videos really speak to people. Read More

Are your event audiences like glaciers – frozen, cold and slow moving? It’s not too late to rethink your next event and turbo-charge it. Here’s the secret. Build a snowman. Read More

There’s nothing more important in an event than building a community. Here’s how to create engagement and long-term involvement with the people you depend on for success. All you need is a cheap t-shirt! Read More