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No one like to be treated like cattle, but that’s poorly designed event signage does. You can make sure your event signage treats your attendees and guest like VIPs and not like part of the herd. Here’s how to make sure event signage is clear, effective and gets people where they’re supposed to go. Read More

Has trade show marketing become too passive and polite? You need to keep a marketing edge. Is it okay to be aggressive? We should learn a lesson from Breaking Bad and grab the results we need. Read More

Combine the right people, subject & reasons and the audience will appreciate having executives and experts address the topics. Get the wrong people and topic and the audience can literally walk out. Here’s how you can make panel discussions more engaging, authentic and honest. Read More

Have you ever considered what a bad presentation will do to your career? Your image as an executive, manager and leader is being judged and evaluated. Here’s how to communicate with power and influence. Read More

You don't have to so stressed out you can't function! Clients, executives and customers don’t burn us out. We burn ourselves out. Here are some new ways to manage professional burnout and even prevent it. Read More

It doesn’t matter what it says on your business card – we are all in the experience business. Every customer and audience member deserves the best. Here’s how to deliver a great experience and make people eager for more! Read More

There’s a danger in having too much of the wrong kind of business. You work too hard, deal with difficult people and end up not making any money. Here’s how to find the kind of work you really want. You don’t search for your perfect clients, you design them! Read More

Tap into how our brains are wired to make your messages more memorable and motivating. Here are three big ways to make your marketing and meeting content less confusing and more engaging. You get people to do what you want them to do. Read More

Even the most traditional, conservative client or company has a lot to learn from Miley Cyrus. It doesn’t matter who you are or what you do - business lives and dies by being different. Here’s how to market yourself, your products and your company. Stand out - do it like Miley! Read More

Team building can enhance business performance and results. Or it can an uncomfortable, demoralizing experience for the people you depend upon for success. Here’s how to cut through the confusion and get the maximum results from group activities. Read More