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The secret to performing well on SEO is knowing your audience, being in tune with their challenges and issues and understanding your competition. You also need to know what value you can offer in terms of solutions and use the right keywords so that your information can be found. Read More

If you’ve got a feeling that your web copy just isn’t connecting with your reader, then you could well be write (ha, see what I did there?). Just as in any situation, the recipient of communication would much prefer to talk about themselves than anybody else. Read More

It’s no secret that word-of-mouth marketing is the most potent means of growing your small business and getting new customers. According to Nielsen’s research, recommendations of friends and family are trusted 83% of the time. As many as 20-50% of purchases are influenced by word of mouth marketing Read More

If you're a small business, it's crucial that you get your personal brand in good shape. To do this, you can publish a constant stream of content on your blog. This content will help to showcase your value, provide solutions to the challenges of your audience and also give you a tool to help you to Read More

Google Analytics is one of the most powerful tools today that gives you an overview about activities performed by your audience while they are at your website. With the help of Google Analytics, you can find the volume of traffic to your site, track various sources from where you visitors come and Read More

The retail business is all about providing the best shopping experience to your customers. These tips can help you do just that, in turn growing your sales. Read More

We all know that Google knows more about us than we do about ourselves. It knows our web history, which tracks our past searches on all the devices where one is registered with one’s Google account. Web history is supposedly beneficial to users because it allows Google to tailor future search resul Read More

Keep your pipeline full with a steady stream of fresh, viable prospects. Including tools to help with everything from generating your list, verifying contact details, and uncovering insights about your prospects, to generating outreach messages, navigating phone trees, and tracking prospect interac Read More

Is the Hotel customer satisfied only because expectations are so low, and no one is doing better?

In today’s markets, it is not enough for Hotels to just satisfy the customer, you have to identify new ways to optimize and think above and beyond customer expectations. Even if your Hotels is 2-sta Read More

Cyber-attacks are becoming more common these days. Failure to prepare for them can have dire consequences for your business. Is your business ready? Read More