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12 entrepreneurs and business professionals share their pick for the most life-changing books to read in 2015. Get motivated, inspired, and ready for your best year yet with this list! Read More

Since starting in the marketing department here at SheerID, I spend a lot of time on social media, keeping tabs on everything going and communicating with others. While I find it fascinating to watch what’s trending, I have also found it interesting to watch how most companies are trying to make a Read More

The start of a new year is your chance to concentrate on how to be the leader your team deserves. Even if you’re already someone that has the respect of their team, there’s always room for improvement. Read More

Small manufacturing businesses face their own special set of marketing challenges. In this post we cover the four key challenges and suggest some potential solutions. Read More

Only a professional photographer would know how an online photography portfolio structure looks different from the general one. It’s more about displaying what you can do and not simply talk about it. However, when a photographer sets down to build his/her online portfolio, there are several factor Read More

A boost in the right traffic can translate to a boost in your company's growth, so it makes sense to keep a close eye on your traffic generation efforts.
Within your website or blog, there are 3 specific areas that you can optimize to drive greater traffic straight to your online doorstep.
And th Read More

What are the hot topics on marketing best practices and tools small businesses were interested in 2014?

Check out our round-up of the most popular posts in 2014 - from marketing plan strategies to low-cost tools. Read More

Plenty has been written about the value of email, so I won’t belabor the point. I only revisited it here for those of you who may have developed a bias against it in recent years. And with that said, let me suggest that building your email list should be one of the items at the top of your New Year Read More

Since sites such as Yelp, Google+ Local, and Citysearch started to hit the web, many small business owners are struggling to figure out how to fill them up with glowing, positive reviews from customers.

Naturally, consumers are making these sites their first stop when it comes to choosing a busi Read More

The Internet has a very significant impact on how marketing is performed in this modern and integrated world. Now marketing is moving away from traditional push marketing and is being replaced by more cost-effective inbound marketing tactics, including SEO, blogging and social media. Read More