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I know I’m not the only one guilty of being a serial-blog abandoner. I’d ask for a show of hands, but I wouldn’t want to embarrass anyone who is currently reading. I can’t even begin to count the number of times I’ve had a great idea for a blog, gotten it started, written some content, and then. Read More

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public relations professionals. Read More

I like hashtags for targeting conversations and reaching out to new communities. Still I think it’s good to have a reminder now and then that the hashtag isn’t the message. The hashtag helps to target a message. Read More

Nationally recognized social media and brand expert, Cindy Ratzlaff, shares strategies for using Facebook Interest Lists to build personal and brand visibility. Read More

It is really painful to think that people are making instant judgments about whether or not to read your emails based on a quick glimpse. Now question arises that “how can you keep your emails out of the trash”? The secret of keeping your emails out of the trash is superior design. Read More

As the year draws to a close, many small business owners are taking stock of their business, basking in their successes and trying to comprehend their mistakes. Unfortunately a big picture view does not always immediately reveal itself– a thorough understanding of your business requires at least s Read More

Looking back to the bottom line of your seasonal periodic tactics and strategies– which promotion techniques have you tried & tested in past years? Which proved helpful and which didn’t? Which are you going to make a key aspect of your 2013 and upcoming campaign? Read More

I read an outstanding, but frightening post entitle The Future Of Marketing Is Extreme!  Eric Wittlake outlines:  We are inundated by marketing today. In a Read More

Struggling with getting traffic to your blog or website? Fret no more. Top blogger Ana Hoffman lays out step by step how to get 1,000 visitors to your website in only 30 days. Read More

As the biggest buying season of the year approaches, do you find yourself scratching your head trying to come up with a marketing plan? For some business owners, the holiday season can represent anywhere between 20–40% of their annual sales. In 2011, holiday sales represented 19.5% of the total ret Read More