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“There is only one boss – the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”.

These are the word of Sam Walton, the founder of Wal-Mart Stores. They make a truth that every entrepreneur must always pay attention to – wit Read More

Will Instagram and social media take the blame for people starting a riot in the second largest city in Sweden? As a social media evangelist living in Gothenburg, I am sad to see how irrational behavior is spreading on the Internet and then into an aggressive street mob. When will the journalists o Read More

Fast forward to the present, TV and print advertising is still common but the ever evolving technology has changed some rules and methods of advertising. Thanks to the internet and the introduction of new technology, the world has become smaller and simply relying on traditional advertising isn’t e Read More

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea, per Seth Godin. Launching such ubiquitous tribes these days is as easy as starting a blog / website, creating a Facebook Page, signing up for a Twitter account, or creating a Meetup Group. Read More

Here's why you can no longer afford to leave visuals out of your social content strategy ... and how you can get started today. Read More

What if you could bring out the best in your employees when business isn’t so good and not only boost the bottom line but also boost employee moral? You can with these 7 simple steps. Read More

Getting negative feedback on review sites doesn't have to mean bad news for your small business. Anita Campbell explains why negative reviews can help you grow. Read More

After the holiday surge is over, many businesses enter the new year with a decline in sales. But fear not, you can ride that holiday wave well into 2013. How? Read More

Though it may seem tedious, devoting a small amount of time to organizing an effective accounting system will keep your freelance business in order and minimize stress at tax time. Here is a five-step crash course in accounting for freelancers: Read More

Increasing your marketing efforts into different channels enlarges the approach of your business. Do not think of mobile marketing as a substitute for email, or that one is better than the other. Think about your message and select the best medium for it. Read More