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One of the biggest challenges in any business, large or small, is overcoming the natural human preference for status quo, or fear of change. It means that most team members and executives alike have a natural tendency to prefer killing innovations rather than implementing them. Even customers, whil Read More

Friend.tech is a groundbreaking social dApp on the Base network. Here is a guide on how to use it to tokenize your influence - and more. Read More

Trends can shift on a dime. That is why you need marketing solutions that can keep up with the pace and help you reach a larger audience. Read More

In this article, we will delve into why being authentic matters so much in the Web3 world and how it is shaping the future of crypto and marketing. Read More

An effective eCommerce strategy will help you to build a stronger brand and develop better relationships with your customers. Read More

How do you measure the success of your branding efforts? How can you quantify your business brand? Read on to learn more about brand quantification. Read More

A detailed examination of cyber abuse in 2023, with a focus on different types of cyber abuse and best practices to protect against it. Read More

One of the most important tasks for every business is hiring and retaining best employees. Any time and effort spent in finding the right employee can pay off handsomely in the future. Read More

The concept of “force multipliers” originally was developed in military science, but certainly applies equally well to business. It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. In my role of business advisor to startups, Read More

IAM is a cybersecurity practice that controls user identities and access permissions in computer networks. Learn more with Rezonate. Read More