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Small businesses become bigger businesses through their owners’ leadership and creativity. Time isn’t a fungible commodity, you can’t save it or get more of it. In a zero-sum equation, any increase in one factor means a reduction in others. The more time you spend managing, the less there is left Read More

Skipping lunch leads to a loss of concentration and reduced productivity, this can cost businesses millions. Read More

Infographics are not a new concept, but you can add a new twist to them to enliven your brand.

As we move into a new year, it's important to look at the current trends in online marketing and branding to see what's working and what's not. While many brands and businesses continue to focus their Read More

Our January 2017 gross profit doubled and our net profit increased by over 300% from the previous year. Talk about the difference a year makes. And, it’s because we did things differently. Here are the top three tactics we employed to increase our revenue.
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Managing customer relationships is an important aspect of any business big or small. The requirements of Customer Relationship Management for small businesses are very specific, and therefore not all CRM software will be suitable for this purpose. Read More

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer Read More

Thinking about investing in SEO but not sure if you should?

SEO, also known as search engine optimization, is one of those things that is simple in concept but difficult in practice. SEO also means lots of things to different people Read More

On average, I work with two to four new businesses at the same time, developing a social media strategy. I post to my blog on a regular basis, while making time for my family and friends and of course not neglecting my boyfriend and our dog.

Being a working entrepreneur is worth it, the hard wor Read More

Last week I had the opportunity to attend an analyst function for Zoho, makers of a multitude of business apps for businesses of all sizes. It was a day long event where company executives laid out the future direction of their products, services and corporate strategy. And even as larger enterpri Read More

Driving traffic to your site isn’t the final goal but part of the overall process of converting site visitors into customers.

You can have tens of thousands of unique site visitors per day and still not convert those customers into sales.

In this post, you can find some tips to help you tur Read More