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Influencer Marketing or Influencer Outreach Campaign is a marketing strategy used by marketers and advertisers with an objective to reach their potential consumers through the content and influence generated by the Influencers.

The channels engaged by influencers and social influencers include b Read More

Inspiring change in yourself and your employees isn't easy.

But if you know the three steps necessary to make behavioral changes stick, you can set up the conditions to make positive changes for you, your team, and your customers. Read More

Scala is a highly scalable general purpose programming language that combines aspects of both object-oriented and functional programming. In this article we’re going to look at what sets Scala apart as a programming language, why it’s becoming increasingly important to data scientists, and what ski Read More

Do you have any idea how valuable a Facebook Check-In is to your franchise business? The one you invested thousands and thousands of dollars in? Find out here. Get tips, too. Read More

Brands need to focus on consumer engagement, and one way of doing this is by making your corporate events interactive. Here are a few ways to do this. Read More

Good leadership forms the basis of any successful business. Without good people leading teams within your brand, there would be no productivity, no inspiration and little or no motivation. As a leader could you be failing the business and/or your team in any of the following ways? Read More

Knowing your customers is one of the strategies that will boost the popularity of your business and get you ahead of your competitors. Understanding your customers will help you in applying marketing strategies that are appropriate for your target groups. It will also help to create a better relati Read More

Nowadays, writing has become an attractive alternative for earning money. But, before plunging into the industry and thinking about saving the bucks, one must know the ways of earning it. Read More

The mistakes you make while starting your business can be both annoying and costly. Learn what pitfalls to avoid from one successful entrepreneur who has been there before. Read More

Short-from videos are 2017’s must-do B2B marketing strategy. Marketing videos build brand awareness and drive conversions. Adding a video to a landing page can increase the conversion rate by as much as 80%, reports Vidyard. Videos are equally important for keeping your current user base engaged. H Read More