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In this digital era, small businesses now have access to a wealth of tools they’ve never had access to before. Even small startups are now able to compete in local and global markets at levels previously limited to enterprise companies. New marketing techniques, payment methods, inventory manageme Read More

When it comes to grabbing audience attention on social media, technology, along with the shorter attention spans of users in general have made it ever more difficult.

For this reason, marketers and social media content creators alike have to use the best types of content to maximize the effect/e Read More

When you have teams made up of people in disparate places, keeping them engaged can be one of your biggest challenges. Without daily face-to-face contact and social interaction, some people who work solo at home may feel isolated. The following strategies and techniques help to keep the entire team Read More

More and more people are leaving traditional employment to become digital nomads. Who are they and how they disrupt work, as we know it? Read More

The days when any website will do are long gone. If you want your website to help you succeed, you have to have a great one. For-profit businesses and non-profits equally rely on websites to reach their goals. Many businesses still don’t have a website. Those businesses that have a website often la Read More

Traveling doesn't just provide a wealth of great life experiences; it can also help prepare you to start your business. Here are five things entrepreneurs can learn from traveling—as if you needed another excuse to plan a trip. Read More

In the world of server-side programming, PHP is getting dethroned. Developers are migrating to different technologies that can perform virtually all of the same tasks while providing a better user experience. Here's a look at two frameworks to try: MeteorJS and React. Read More

The back-to-school retail market is the second-biggest spending event of the year and a boon for retailers. That doesn’t mean small businesses can’t get a share of the pie. According to the National Retail Federation (NRF), more retailers are getting in on the action each year and giving shoppers a Read More

We’ve reached a point where using data as a driver of marketing is no longer new or novel; it’s essential. So how are today's organizations faring when it comes to using data to build more personal customer connections? New survey findings provide some insights. Read More

Each year, Google (NASDAQ:GOOGL) processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.
Healthcare is such a broad category, though. Adv Read More