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We asked 945 book readers in 56 countries what genre of books they read in 2022 and what they plan to read in 2023. Here are the world book reading statistics from the survey results. Read More

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings. Warren Buffet once told a class of busines Read More

A feature is short-lived and easily absorbed. A product can stand alone and can weather copycats. Is your idea a product or a feature? Read More

To increase traffic and make your business altogether more successful, a great place to start is to utilize SEO! SEO is an inbound marketing strategy. Rather than potentially bothering customers like outbound marketing strategies, SEO centers the customer and makes it easy for them to find you. Org Read More

Business vs brand: What's the difference, and why should a business owner care? A business focuses on sales and brand on relationships and loyalty. Read More

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. But even the best of them can easily slip into some bad decision habits that limit or hurt their busines Read More

What makes a good small business marketing event? It depends on your personality and, to an extent, luck. Some points to look out for are... Read More

Marketing for Gen Z requires a sheer commitment to knowing what they want. This requires an in-depth and granular survey of their desires and shopping behavior. This blog reveals the right way to do digital marketing for the Gen Z audience. Read More

From the Fyre scandal to the Enron disaster, discover the most compelling documentaries about scams and fraud in this list of the 15 best. Read More

Read more on how to create a strong brand identity. From logos and color schemes, discover the dos and don'ts of branding an effective business. Read More