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Competition isn’t the greatest Facebook advertising challenge you face.

It’s inertia.

The last thing you need, is to make simple, dumb mistakes on top of it all.

Here are 60 Facebook advertising mistakes to avoid. Read More

It's not uncommon for most SMB's and startups in their infancy to end up losing a considerable amount of business to their market competitors. There is also a high chance that they will try to rehash their marketing strategies several times over this period, but it still won't do much in the way of Read More

When it comes to generating traffic and growing your audience, building a business blog can be one of the most effective and lowest cost methods of putting your content to work. In fact, companies with active blogs have over 430% more indexed pages in search results than those who don’t. Get in the Read More

One of the biggest advantages social data provides is the understanding of not just current customers but understanding prospective customers as well. Read the blog for more. Read More

90% of consumers now expect a brand or organization to offer a self-service customer support portal, as per 2015 Global State of Multichannel Customer Service Report.So simply stating, if you don’t have an Online Customer Servicing portal, best of luck with that agitated customer who can bring down Read More

If you’re part of a B2B company that plans to devote more dollars to digital in 2016, you’re in good company. Some 98 percent of B2B companies plan to increase their investment in digital for the coming year. Where this additional budget is coming from is fairly clear: B2B marketers say they’re spe Read More

Your business website is a powerful medium to promote the business and improve sales. Is it set up properly to get the results you want? Here are some tips. Read More

If you’re into creating content marketing that is shareable, chances are you want to be doing more infographics. Social media, blogs and PR all love them. But they can be time-consuming to create and difficult to use to tell a compelling story rather than just shooting out facts. Read More

"What is your favorite place to find hourly part-time or temporary staff and why?" Here’s what YEC community members had to say. Read More

B2B lead generation is essential to building and sustaining your business. You want to be able to identify a large number of business leads, but you also want to find quality leads that are likely to produce the kind of sales results you are looking for. Read More