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Simplicity in your marketing can be a big competitive advantage. Here is how one small business is making a change that will grow their business using simplicity that customers will like. Read More

When you are overwhelmed by the fear of starting your business, consider asking yourself this question instead - what will happen if I DON'T start my business? Read More

Credit card processors are quick to promise savings, but few actually explain how costs will be reduced, or by how much. If you know you’re overpaying for credit card processing, but can’t get a straight answer to determine why, this article is for you. The following five tips will... Read More

Best Piece Of Marketing Advice - No B.S. Grassroots Marketing - An Interview With Jeff Slutsky. Learn with Jeff has to say about Best Piece Of Marketing Advice. Read More

This is my piece on tapping your "rock star customers" that The New York Times just featured in its You're the Boss blog under "This Week's Bests." Read More

Is marketing as we know it dead? Is product quality a promotional strategy in itself enabling organic and peer influenced brand endorsement? Read More

The case for why you should hire an outsider for a manager position in small business - internal conflict, lack of fresh ideas, loss of talent. Read More

Almost anything you are currently doing can be delegated or outsourced.

Doing what you’re not good at or what you can pay someone else to do for much less than your hourly rate, is draining the life out of you holding your business back. Read More

In general, small businesses do not have large amounts of money to place big ads that will reach a huge audience. Therefore, small businesses are better suited to conducting small marketing campaigns. Read More

Looking back, getting our business off the ground was not the hard part. Getting our website up and attracting customers was not that hard either.

The hardest part about running our online store was overcoming the loneliness of the entire process. Read More