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As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines. Read More

Any small business with a web-site or blog should heed these words.

Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.

And too easily put off by anything which is complicated. Which Read More

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Read More

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Their bankruptcies were expected. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell th Read More

An interview with Seth Godin in which he explains the importance of knowing when to quit. Of course, it's not really about quitting. More like "don't get started unless you're willing to sacrifice and go all the way not matter what." It also seems to be able weighing possibilities better and ignoring all but the low hanging fruit (my take on Read More

New to bizsugar, I thought I'd share my experience of setting small business goals in a most unusual situation - JUST having gone bust. Hope it helps someone - new, successful or struggling. We all have challenges I hope this little tip can help with. You just need a pencil and a single sheet of paper. Read More

After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.

You have to plan your exit form a business at the beginning and shape that business so it can continue without you.

This post gets you headed in the right direction. Read More

According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud. I found it disturbing that the rate was so high and if concerned me that advertisers Read More

Windows Live SkyDrive, Microsoft's free online file management and sharing service, offers 5GB of storage. Users get password-rotected "anywhere access" to their information, which can be shared with others. This anywhere, anytime access to files is key to Microsoft's Windows Live vision--the powerful integration between Web services and clien Read More

People often use the phrase “born entrepreneurs” when referring to people who seem to have something that makes them innately entrepreneurial. Most of this discussion is casual and doesn't really consider whether some people are, literally, born with a genetic make-up that makes them more likely than other people to start businesses. But recently, Read More