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As soon as you add the first employee to your small business, you need to start focusing on cultivating a culture of teamwork within your organization. It's much easier to maintain a true team environment when you start out on the right foot. Many business owners make the mistake of thinking that as long as their employees manage to work together Read More

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog. Read More

If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like.
Even if you rank #1 for your own name. Do it anyway. Here's why: Read More

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who ha Read More

Cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. sales pursuit) into the sales pipeline” and then “What is the cost per opportunity?” Read More

At SXSW, Mark Zuckerberg says the social network has yet to achieve its grand ambition. Plus, the lesson of the Beacon controversy
http://images.businessweek.com/story/08/600/0307_zuckerberg.jpg Read More

My business needs money, should I get it from my home equity line if credit? Read More

The federal government's in-house advocate for small businesses released a list of 10 regulations that agencies should review, including simplifying the home office business deduction. This regulatory change would benefit millions of home-based businesses, many of which now don't take the deduction because of its complexity and the fear it would Read More

Get the inside scoop from Guy Kawasaki of Garage Ventures & Truemors on Club E Network's new original series, "CLUB PROS", as Guy tells us what not to do when pitching a venture capitalist. Read More