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We love simplicity as a customer. Yet we don’t always embrace it when marketing products or services. Next year is unlikely to be any less hectic than this year. And unless you like the pressure of complexity, it might be an idea to see how you can simplify your marketing.

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For centuries, reporters needed sources to provide quotes for their stories, and experts who wanted to be quoted in the media had no easy way to get matched up with those reporters. Read More

Nowadays, many business owners are using social media sites as an important element of their overall marketing strategy. Most businesses have a Twitter account, Facebook page, or a Google+ account, among many other social media profiles. Read More

Zig Ziglar passed from this world today after a short bout with pneumonia, he was 86. Find out what Zig Ziglar meant to me as an aspiring entrepreneur. Read More

What habits help SMBs drive revenue? Learn more about how successful small business marketers are executing highly optimized, multi-channel campaigns using email, the web, and social media. Read More

Take some time to review these five mistakes. Are you taking account of the big picture? Are you communicating the value that you offer? Do you discount too easily and are you often working for free? Do you clearly show the price of your products and services? Read More

With the rise of e-readers like the Kobo and the Kindle, carrying a library in your purse or backpack has never been easier. When entrepreneur Allen Lau was developing mobile games at Tira Wireless, this wasn’t really the case. Read More

It is simple mistake. Yet it can affect the results you are seeking without you even realising it. The mistake is not having your marketing plan reviewed to see if it will achieve the sales and marketing objectives. Here are 2 ways to get the most from a review. Read More

In this post, Seth Godin shares some tips about the very best way to market your business or product and the very worst way. The best way is to create a remarkable product that people enjoy talking about, one with built in community orientation and a built in viral aspect that people love to share. Read More

What would they say about your marketing and online presence? Do you look like the real deal, or a potential cyber threat? Read More