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Using the best tools for your Internet marketing campaign? Get some tips on submissions to maps and local directories, search engine optimization (SEO), search engine marketing (SEM), and website design Read More

Great insights into how to build a successful career and life. Focus on giving and the getting will take care of itself Read More

Do a quick review of all the social media stuff you have read lately. Especially take a close look at stuff supposedly addressed to sales people.

It’s all about social media “marketing.”

We’re “sales” and we work differently. We don’t have all day to generate audiences, run “campaigns,” and attract customers. And chances are if we tried (without some coaching) we would just be driving away prospects Read More

A key determinant in successful B2B selling is to deliver measurable results by linking key corporate strategies with effective, implementable tactics. Face it, companies have more strategies than they can say grace over. What's more, there are so many tactical commodities available that it is immensely difficult to know which approaches are the "right" ones, that will deliver maximum impact.
By improving your own "sratactical" thinking, you can more effectively position your products or services to demonstrate how the customer can achieve greater, quantified results.
This article describes four key qualities to taking a "stratactical" approach, and to helping you gain executive attention while avoiding the "commodity trap" Read More

An email newsletter has a ROI of 4,352% on every dollar spent and drives 73% more sales per marketing dollar than telemarketing and cold calling. Here are 3 technologies you can use to create a subscription list for your very own email newsletter Read More

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section Read More

There’s no denying that Facebook is one of the greatest social networking platform for both users and businesses up to this date. However, Facebook hasn’t always managed its users’ data well. Take for example, the most recent case where their Facebook chat’s privacy was compromised by a loophole in the system. They’ve also changed how your personal information is classified several times, sometimes in a manner that has been confusing for their users; like the most recent change. Read More

Choosing the right marketing tactics to action can be tricky. After all there are just so many to select from. If you choose the wrong marketing tactics then you will not get the sales you want and need for your business to grow. Continue using the wrong ones and the results will not look pretty.
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What you say, and how you say it, reflects on you and your company. You don’t need to be a professional writer to improve the quality of your writing efforts. Take an extra couple minutes with all your business communication and I bet you will begin to see a difference. Read this post to discover 3 tips anyone can use. Read More

You pour your heart, soul, effort, time and wisdom into your original biz-blog posts and articles. But what about ownership of and rights to your ideas once you hit "ENTER" or "SUBMIT?" The answers may surprise you Read More