BizSugar.com › Sales › The virtues of “stratactical” thinking…

A key determinant in successful B2B selling is to deliver measurable results by linking key corporate strategies with effective, implementable tactics. Face it, companies have more strategies than they can say grace over. What's more, there are so many tactical commodities available that it is immensely difficult to know which approaches are the "right" ones, that will deliver maximum impact.
By improving your own "sratactical" thinking, you can more effectively position your products or services to demonstrate how the customer can achieve greater, quantified results.
This article describes four key qualities to taking a "stratactical" approach, and to helping you gain executive attention while avoiding the "commodity trap".