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It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More

There's still time, just barely, to win a scholarship worth $200 allowing you to attend the Small Biz Social Media Summit June 5-6 in Hutchinson, Kansas. Decisions on the scholarship will be made May 21. (That's this Friday.) For details read the full post on the upcoming event in this post at Small Business Trends. There is also a link to information on how to simply make arrangements to attend the event. BizSugar.com is a media sponsor for the event, by the way. Hope you can take part Read More

Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More

The Web and modern business-world are truly international, multi-cultural arenas. So how does one become multi-cultural? Drinking a pint of Guinness? Shopping at IKEA? Watching The Sopranos? Not really. A serious and irreverent look at cultural aspects of the 21st century business.. Read More

This encouraging story talks about a small business owner who has not only created his own program of rehabilitation by hiring ex-cons as a way to give back to the community but also visits prisons to mentor on entrepreneurship. Todd Pemberton is founder and owner of Brooklyn-based pest control company Bugs Are Gone and you can read more about his story in the latest edition of Inc.com Read More

Review of John Jantsch's The Referral Engine. 112 Online Links to Case Studies, Examples, Resources, and Tools John shares to help your small business marketin Read More

Who are your real customers? Is it people and organizations in the marketplace that has a need for what you offer? Or is it a group of stakeholders closer to home Read More

When working on SEO, it's important that you make sure you're focusing on the right keywords. This article explains an easy way to research and discover the right keywords for your business to target Read More

In the SEO game, people spend a lot of time and effort building backlinks. They bait them.  The buy them.  The trade them.  They phone for them.  So what do you do to build on that value Read More

Small businesses may best understand the benefit from white space, or business model, innovation. Here are three steps any business of any size can take to go where no competitors and seize the white space with innovative business models that generate innovative sources of revenues. Read More