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Social media isn't a silver bullet and it won't work on its own. And despite all the good it can do many a small business has fallen into the trap of setting their 'free' tool and then expecting it to be their marketing department. Read More

Great article giving information to website publishers on the audience measurement statistics they should be promoting to advertising buyer, from leading 'beyond the mainstream media' expert Denise Shrivell. Written for an Australian audience though applicable broader afield Read More

Funny, freaky, fightening, offensive, sexist, ridiculous and just plain stupid!

Who the heck put these guys in charge of marketing?? Read More

It's true that attending business conferences costs you time and money, something that's in short supply for most small business owners. Yet the benefits that you'll get from taking a break from your daily routine to meet with other people in your industry can far outweigh the costs. Read More

Do you try and get the keywords in your tag line into your....key words? Sometimes the words that the SEO experts are telling us to use aren't the ones that we want to present as our tag line. So, how do you know which way to go....with the branding tag line or the SEO keyword Read More

Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. The key point about the mistakes made in marketing is what you learn from them, understand where you went wrong, what were the reasons and not repeat the errors. Here are a few ways to avoid making marketing mistakes Read More

Are there certain styles of marketing that just won't work in Business-To-Business promotion? As effective as the "But Wait...There's More" commercials are for a certain style of low price commodities, can using the same techniques damage your brand? Or does pushing those leads through your sales funnel to convert just a few customers at the end of the process make it all worthwhile Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

Is the biggest challenge for business staffing, or cash flow, or finding customers? Or is the biggest challenge for business not actually understanding what business they are in, in the first place? Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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