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Though it is a little while since Meryl last visited Australia, when here she demonstrated how to stand out from a crowd - by being real. She showed how the small, unannounced and unexpected gesture can thrill a client - lifting your brand above your competitors. Read More

Do we really need to be told to remember to listen when we engage with people face to face at a networking function? How often do we have to practice our 7 second elevator pitch? Is this what networking is really all about? Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More

We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

Sometimes it seems that the agency and the client talk a totally different language. Here are some translations for young players.... Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

With most people joining one of two opposite camps at the moment - “The Oh Me, Oh My, We are all Doomed, Doomed I tell you” mob, or the slightly cocky and arrogant “Recession? What Recession — Stop Making Excuses — It's all in your head” gang. The truth — just like the hole in the donut — is probably somewhere around the middle. Rather than buy Read More