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Disorganization is a major cause of job dissatisfaction. If the disorganization is your own, then you can choose to make changes. However, whether you are the disorganized one or the organized one working with a disorganized colleague, that lack of organization has an impact on you. Read More

There's a time and place to go big, lord knows we get told how small we are often enough. But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get Read More

Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

A revolution in Marketing: After several years of low-key alpha testing and on and off again rumors of launch, it appears that Google Print Local will finally go live as a public beta in the next few weeks. Read More

The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read. Read More

How you can borrow from the British politician's speaking skills to lift the spirits of managers, employees, and customers worried about today's economy. Read More

By providing small businesses with incubators, Israeli industrialist Stef Wertheimer hopes to give Israelis and Arabs economic opportunities that will lead to peace. Read More

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks. Read More

There is an old adage that says if you eat a frog first thing in the morning, the rest of your day looks pretty easy. If you have two frogs to eat, pick the biggest, ugliest one first. Your personal “frog” is the project or activity that: Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More