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Guy Kawasaki dispels rumors about the vitality of social media sites, gossips about his own successful site and explains how you, too, can get in on the social media craze. Read More

Need to build brand awareness in an over-communicated market? Consider using a tagline. Slogans like Maxwell House's "Good to the last drop" can answer the prospect's question "Why you, not your competition?" before they even ask it. If you want to develop a new tagline for your product or service, try these ideas.... Read More

Web 2.0 efficiencies disrupt old business models by reducing manufacturing and investment costs and decentralizing information. It's time for the permeable corporation, where success depends upon cooperation and interaction. Read More

Overlooked and undervalued by the big boys of the exhibit industry, tabletop exhibits get little respect. This pint-sized workhorse, however, can deliver just as much ROI as a booth 10 times its size -- if you know how to handle the reins. Here are 10 tips to help you make the most of you small but mighty tabletop exhibit. Read More

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study. Read More

This is a wonderful review of bizSugar by Terra Andersen at BetterForBusiness.com. If you haven't had the chance yet, check out her site. She's got some great articles and often finds unique angles on business that aren't covered by other writers. Quote from review: "this concept was MUCH NEEDED in the business world. I am beyond happy that Read More

Once upon a time directories provided value to webmasters who were either looking to get new sites indexed or increase their site's link popularity or both. Now I am seeing a trend where directories are not as helpful in these two areas as they once were. Add to that the rising costs of submission fees and it is easy to see why the small business Read More

From the page: "Traditional resumes are boring. They become stale and out-of-date, they can't really showcase your work or achievements, and they end up just sitting in the bottom of someone's inbox. A paper resume, while professional, doesn't really let an employer get to know you. Many sites are trying to solve the problems of traditional re Read More

Small Business Trends updates you on trends affecting the small business market. Edited by Anita Campbell. Read More

Does selling come easily to them, or are they struggling for every dollar? Psychoanalyst Dr. Kerry Sulkowicz deconstructs the sales team and explains why "B" players make themselves less effective. Read More