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Larry Chase talks to three top experts, including Steve Rubel from MicroPersuasion, about social media, including what's working, what isn't and what has to change in your corporate culture to become a successful Web 2.0 marketer. Read More

While discussing the fundamentals of delegation, running meetings, “motivating” employees and public speaking may be OK for newly minted supervisors, it's really inadequate for the majority of professionals who rely on executive management training to survive in their leadership positions. Read More

Yours truly, Founder of BizSugar, is the featured guest in this Episode of The Small Business Trends Radio. I share a few lessons I've learned from over 17 years of helping small business owners and from starting my own business ventures, and I identify common mistakes that even experienced business owners make and offer tips to help put your bus Read More

The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V). Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Read More

I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want Read More

Higher prices, smaller staffs and longer hours are just a few of the changes the economic slump has prompted at small companies. Read More

Robert B. Cialdini, in his classic book Influence: Science and Practice, reveals six universal principles that everyone needs to understand to achieve business and personal success. Mastering them, he says, can help people implement effective strategic communication management strategies, developing powerful working relationships, and build long—t Read More

Andy Sernovitz shares some good ideas for viral marketing. Read More

Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand onli Read More

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now. A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining p Read More