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Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain and maintain customers. Consider the following ten-steps to make your business recession proof. Read More

You've got a blog, you're getting into the education based, content rich, web presence thing, but sometimes you just can't think of anything to say. Don't worry, you're not alone and it's nothing to be ashamed of. Millions of marketers have begun to complain about the symptoms commonly diagnosed as Contentapation. Read More

Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which can also be known as the owner of the business or top sales person turned into the marketing person. But, here's a little flash - anyone associated with your business that comes into contact with a prospect or customer is performing Read More

What can you do when sales prospects seem interested yet keep stalling, avoiding commitment because they're not the only decision-makers? Asking the right sales questions is vital when their bosses are part of the decision-making process. Here's how to ask them, streamlining the sales prospecting process, saving time, and closing more sales. Read More

Search engine optimization is all about the user experience, because the idea behind SEO is to get users to their desired information and destination(s) as quickly and easily as possible by using the users' language (keywords). Searchers type in keywords at a commercial web search engine. Searchers' expectations are validated in search results pag Read More

What is your brand? Let's start with what it is not: Your brand is not your logo Your brand is not your identity Your brand is not what you sell Your brand is not what you say it is So what is your brand then? Read on to find out... Read More

Lay-a-way? Doesn't that involve some kind of a system where you pay for the merchandise BEFORE you take it home? A reasonable lay-a-way program would be a great option, allowing the customer to pay a little each week and walk out of the store with the item full paid for in 8 weeks. And yes, it usually closed the sale. It looks like some modern- Read More

Small businesses finally are getting their own little piece of the federal government's ballooning bailout package. U.S. officials announced the federal government as part of a broader package will lend up to $200 billion to institutions that originate consumer loans and business loans backed by the Small Business Administration. The rationale Read More

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren't at all: Read More