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Every business owner has heard the mantra “the customer is always right.” While that’s true to the extent that customers usually know what they want, it doesn’t mean that you’re always going to be able to give them what they want.

Here’s the first mistake most startups make: saying yes to everyt Read More

Having an intern in the office can provide an extra set of hands without breaking the bank. Here's what you should consider before hiring one. Read More

Until you get over your fear of web content, you'll never be able to take your business to the next level! Read More

In my experience, inventors and technologists aren’t interested or aren’t very good at building a business, and entrepreneurs aren’t usually good scientists. These people need to find each other, and can jointly make a great team for a new startup. Without the synergy, companies like Apple might ne Read More

Read over 550 definitions of popular terms in this huge content marketing glossary. Have we missed any that you can add in? Read More

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. Twitter showed no focus on revenue in the first five years Read More

I dare you to do these 6 things on any weekday while keeping your business running at the same time. Can you do that every single day and still run your business? If so, you’re in great shape . . . As long as you actually do it. If you can’t imagine doing all of that every day yourself, then fill o Read More

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedb Read More

Does your company need to talk about a complex and boring issue? Design a cartoon to grab attention and promote humor. Then, tie it into another one of your marketing assets, like a white paper, and you've got another pathway to tap into your audience. Read More

The other day I was reading Traffic Generation Café written by a really cool lady, Ana Hoffman, and was enjoying it very much, so decided to comment. I was so frustrated because much of my time was wasted. Why? I neglected to follow one of my own rules! I made this new video tutorial to help you av Read More