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It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product. Read More

Every company wants credibility and clout. But what about “Klout” and “Kred”? To answer this question, let’s take a look at what these companies are and how they can benefit your business. Read More

Hearing is far different from listening. While hearing is passive and consumes very little of our energy, to listen we must be active and attentive to what is being said and this takes energy and participation on our part.
Which will help you more? Hearing or listening? Read More

It’s hard to say no to freelance writing gigs. But I’ve reached that point with my current life and workload. Read More

This business is first and foremost about building relationships. This article explains how Content Marketing works and why it needs to be an integral part of your toolbox. Read More

Having a website supporting the mobiles is a great idea to connect and engage with clients. Here are 5 tips to build a powerful responsive website Read More

You might have a decent flow of people visiting your site, but if they’re not converting to sales, it’s time to look at the reasons why. Start by examining your bounce rate. Read More

There is only so much time in the day to read, digest and absorb the mounds of information we are inundated with. Why not organize some of that information by carefully curating a small batch of sources that speak directly to and feed your intellectual, creative and personal needs? Take a minute to Read More

Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
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You probably already have a number of insurance policies. But in today’s litigious society, there are other types of insurance you may want to have for optimum protection. Here are 5 additional types of business insurance to consider. Read More