BizSugar.com › User › Bigheights › Voted

This post highlights three ways for a business blogger to find and retain ideal customers. These practices are based on creating a foundational storyline for your brand, so you attract the right people and keep them around. Read More

What’s web usability and as a marketer, why should you care?

Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. Read More

SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was on gaining backlinks and utilizing keyword anchor text to tell the search engine spiders what a page was about. Read More

An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for. Read More

"Marketers see the vast potential for success that comes with capturing target audiences’ attention through video, but they may not know that frequency is key." Read More

I wanted to share with you a useful technique that will help you create 2–3 times more content without spending too much extra time or money on it. I call this Content Morphing. Read More

From getting more clients to finding stuff to write about, the comments section of your blog can serve as a goldmine for ideas and connections. Read More

A lot of this still happens in the workplace and in many customer service departments in many businesses. And just because it seems like the norm, doesn’t mean it’s right. Sometimes our first impressions are simply words. And our words can ignite feelings of resentment and hostility. We have to Read More

The most powerful communications are based on creating an emotional response. If it's 'just business', your target won't respond. Read More

What is the difference between a responsive website design and a mobile website or app? The real question is what works best for your users? Read More