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Retailers are in the process of finalizing their marketing strategies and budgets (if they haven't already done so) with the goal of optimizing sales and profits. Industry Insights' Joe Keenan explains which trends retailers need to pay particular attention to, in addition, to making predictions fo Read More

Last year, our PPC team made a few industry predictions surrounding Google, mobile, tracking and more. Below, Dana and Jerry reflect on the predictions we got right and make predictions for 2015. Read More

Recent reports reveal that Black Friday is not necessarily the best day to cash in on holiday shopping deals. Industry Insights' retail expert explains why and what marketers can do to ensure success. Read More

Callout ad extensions allow you to include added text and detailed information within search ads, with the overall goal of increasing your click-through rates. This is a great way to highlight or “call out” special products or services that your company provides. Most importantly, callout ad extens Read More

Alibaba.com made history with the largest listed IPO. Industry Insight's retail expert explains how this move will affect U.S. retailers and consumers. Read More

But today's leading organizations are finding ways to capture and analyze Big Data in a way that is driving real-time value in operations: by leveraging next-generation software solutions.

In this article, we'll dive deeper into some of the main challenges around Big Data, examine how leading ma Read More

The influence of technology in the retail industry has grown exponentially over the years, and never has it been as strong as it is today. In fact, the lines are blurring between retail brands and technology firms. Retailers are spending huge sums of money to develop their own technology to better Read More

Google is rolling out a major change to keyword matching in AdWords next month. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead.

But do not fear AdWords Gurus; this Read More

The Best of BuyerZone series highlights blogs that help business professionals crush their goals. But with summer already in full-swing and 2014 is past the half-way mark, it's time to reevaluate your personal goals.

BuyerZone lists the 10 best work life balance blogs of 2014. Read what the expe Read More

Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to pay for each conversion) or Tar Read More