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Creating a buyer-focused content strategy needs information on your buyer, but more importantly, the concerns that exist in the purchase of that product. Dylan Mazeika from BuyerZone's content team explains steps to combine the information you know about your customers, with the product information Read More

Retail expert, Joe Keenan recently returned from the Internet Retailer Conference and Exhibition (IRCE) in Chicago earlier this month. He shares highlights from eBay's John Donahoe on succeeding in today's retail revolution. Read More

As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeab Read More

Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics.

This past month, they read Getting to Y Read More

You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you’re ready to hit send. But, there’s one critical step that can’t be overlooked – the preheader. Read More

Your receptionist makes the first person-to-person impression on a prospect who reaches out to your company. You know what they say about first impressions, right? Slacking in this area simply isn’t acceptable.

The good news is if your receptionist takes care of these 5 simple tasks, your new le Read More

With the impending arrival of summer ­– and the nice weather that comes with it – retailers are heading outdoors and using innovative pop-up shops to sell their wares to customers. Pop-up shops, however, aren’t limited to the warmer summer months; they’ve become a year-round phenomenon.

Retail Read More

A sound URL structure is equally important to search engines as it is to your users. There are 7 parts that comprise an SEO-friendly URL. Ideally if your site adheres to these all of your pages will make sense semantically to any user (or search engine), and the page’s subject matter can be identi Read More

This spring, the entire company pitched in to help redesign the BuyerZone website. It was an “all hands on deck” project and we are very happy with the result. The primary goal of the redesign was to improve the user’s experience and provide more functional navigation around the site.

During thi Read More

When creating your B2B PPC campaigns, the way you use keyword match types can drastically impact your performance and ROI goals. In particular, how broad match is utilized can make or break your campaigns. Read More