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Forget Trump. Forget Branson. Forget any other motivational speaker you have ever seen or heard.

This guy is less than three feet tall. He's disabled. And he's changing attitudes one person at a time...

Once shunned by EVERY company he ever applied to, he now trains the CEOs and staff of Fortune 500 Companies Read More

In business, when we do something to hurt someone, cause them pain or cause them loss or damage, it is incumbent upon us to recognize what we have done and to mouth those two hardest words in the English language to say, “I’m sorry!”

If not now, when? There is an old adage that "It's never too late."

This story proves it wrong! Read More

Your photos are another marketing tool! Are they giving the message and impression you want them to?

Advice on the subject from a former Department of Motor Vehicle "AXE-MURDERER! Read More

By the end of 2010, a tax considered a major bane to many small family owned business will return after a one year hiatus. After brief repeal at the beginning of 2010, the estate tax, or "death tax" as it's critics call it, will be back and family owned businesses passed on to children after the death of a parent could see a 55 percent tax on the value of the assets of a business that may have taken years, or in some cases generations to build. A determined battle is now being waged to be sure the death tax does not return. Are there any community members that will find themselves affected by the return of the "death tax Read More

You get the call from an advertising agency. "Can you be here in 30 minutes...no time to explain!"

On the way, you're dreaming of the project! Porsche? The NFL? The Marlboro Man? Budweiser!

"No," states the manager when you arrive, "Toilet-bowl cleaner! Read More

Nature vs Nurture. The chicken vs the egg. Ali vs Foreman. Yankees vs Red Sox.

And style vs substance. Which is more important in business blogging? Which makes your blog the marketing tool which attracts readers and customers? My answer...which may surprise and appal you.. Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

Japanese soldier Hiroo Onoda spent 29 years of his life thinking WWII was still raging...and he fought on! Perhaps never in modern history has an episode contained so much misinformation, miscommunication and ignorance of "The Writing on the Wall!"

Business lessons from this historical episode abound.. Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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