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So, with all of the advice that businesses should be involved with social media, it seems logical to want to measure how it works. But what do you measure? And do these measurements mean anything? Read More

Both AdSense pay-per-click advertising and affiliate marketing can make you money online. But which ad strategy is best?

This video covers the pros and cons of Google's AdSense PPC ads vs. making money from Affiliate ads, including my recommended strategies for your website.

Both Adsense PP Read More

To help small businesses use Google AdWords, Google have some great targeting tools for local businesses or national business with small budgets to specify exactly where in the country their adverts should be shown. Here is how. Read More

The lines have become blurred from traditional SEO to SEO on “steroids”. Traditional SEO is still relevant, from keyword-rich website content, code to content ratio and optimization, to being Google compliant. Read More

The legal requirements involved in launching a business can seem overwhelming. Even so, it’s a necessary evil to not only become familiar with, but also understand all that is legally required to open a business. Read More

Nielsen helps confirm what most of us already knew: The No. 1 reason for following or liking a brand on social networking sites is to receive discounts and special offers. We opt into a more personal relationship with a brand in the hope they will make it worth it by offering us a break on the prod Read More

Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone. Read More

Before choosing a brand name, it is critical for small business owners to take the necessary steps to both mitigate liability risks and protect their new valuable asset. Also, take note: once you adopt it, this is only the beginning of the process, and you need to make sure your trademark is protec Read More

Increase the traffic on your website or blog by using this targeted content sharing strategy that makes use of other sites, communities and social media. Read More

I’m sure that you have read countless posts about how guest posting on other blogs is a great source of self-promotion and traffic.

But this isn’t going to be a general “you should be guest blogging” lesson. Read More