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I started to title this series–Social Selling. But, how ridiculous is that? Selling has always been social. Selling has to be social. Failing to understand this principle is where most begin their trek to failure in sales.

Social selling is an assumption, not an innovative idea. Read More

Review of 30 small business email marketing software apps, including autoresponders and some that integrate with customer relationship management or CRM applications. Read More

An insightful piece by Dave Kahle discussing how to continually collect kernels of information on competitors to help you stay up on competitive trends and your industry's landscape. Read More

The key to driving sales and enjoying predictable revenues is in getting ‘the right type of material’ for your sales staff to put through their sales process. However, a key business building question is: what is the best way for any particular company to do lead generation? That is why I put together a poll to find out which approach people find right for their situation: 'shotgun' or 'rifle'? Read More

Why is it then that organisations regularly create teams without considering these issues? There have been lots of theories surrounding team development (five stages according to Bruce Tuckman – Forming, Storming, Norming, Performing and Adjourning) and team dynamics and team roles (think Belbin, Margerison-McCann etc) but I honestly believe that such theories are only considered when something Read More

After the initial panic, I started to frame a cunning plan (a Blackadder fan!) based on the fact that I was selling business to business.

Identified what I needed to know a.k.a. does this business idea have any merit!

* Was there are market?
* What was that market willing to pay?
* What were the barriers to entry?
* What were my competition doing…
Read More

How She Reinvent Herself and Made More Money Read More

How Your Peer Group Can Pull You Down Read More

Pete Cashmore at Mashable shares these three examples of viral video marketing for business from Volkswagen's "Fun Theory" campaign. It's not hard to imagine, after watching, how you might be able to develop a similar campaign for your own small business though perhaps a bit less grandiose. Cashmore points out the beauty of the campaign is that the wildly viral subject matter carries the subtly p Read More

This article shows how as a microcosm of life itself, success stories in sports can have messages for success in business. From the "Miracle on Ice" to the worst-to-first '69 Mets, to Villanova slaying Goliath in the '85 NCAA Finals to the 2003 Marlins winning it all with baseball's smallest payroll...

If you're looking for sound business advice, skip Cavuto and CNBC. Tune into ESPN. And check Read More