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This is probably the part of owning or running a small business you like the least. Don't create a worse situation by making one of these seven mistakes while trying to fire an employee. Make sure you handle firing an employee correctly or you may find much bigger problems in the wrong run for you Read More

Starting this month, Google will hold special marketing webinars Tuesdays through Thursdays beginning at 10 a.m. Pacific/1 p.m. Eastern. You'll hear topics like driving direct response with video, Google shopping 101, driving deeper engagement with your app users and more. These Webinars are free a Read More

It may sound obvious, but what Erica Mueller is really talking about here is networking to connect not just because of what you think others can do for you. Are you connecting with others because you are genuinely inspired by them? Or do you cynically see them as just another opportunity, another p Read More

The stats say that coming up with original content on a regular basis is an online marketer's greatest challenge. This article outlines 7 ways to scope out and create original content. Read More

Optimizing your latest blog post is great, but when a reader arrives, they need to like what they see and stay a while. That's the power of a great blog post opening, says Belinda Weaver of Copywrite Matters. In this post at ProBlogger, Belinda gives a look at how cool openings like the one to "The Read More

President and CEO of Rank Smart Search Marketing Ben Pfeiffer ponders the question whether it will ever be possible to recover from search downgrades that happened as a result of the Google Penguin algorithm update. The update was apparently meant, in part, to penalize Websites engaging in what Go Read More

We all know about Facebook, Twitter, LinkedIn and Google+. But what about the tools Chris Brogan calls outliers. Vine, Instagram and maybe some others you can think of. These apps may seem silly at first, but Brogan insists they can actually be pretty valuable. They are a way to be a bit more human Read More

Here are 3 ways to get your freelance web developer excited about your project so that you have the best experience possible. Read More

Here is a guide I wrote on how to drive traffic to your blog through content suggestion engines. It works quite well if you have quality content. Read More

You have probably heard plenty of times that being an entrepreneur is a risky business, and investors talk all the time about reducing the risk. Yet everyone seems to have their own view of key risk drivers for startups, and I’m no exception. I don’t agree, for example, that the first priority is t Read More